In partnership with Outfest Film Festival, Hyundai created the Emerging Director award to fully fund a spec spot for the LGBTQIA+ audience. Our first winner, Lauren Neal, and LGBTQ-owned production company, Canyon Road Films, developed an all-new commercial. The 60-second spot, Chosen Family, celebrates the LGBTQ community and how families can be who you chose. It played at Outfest, the GLAAD Media Awards and NewFest on-site events, as well as virtual streaming events.