As the first exclusive sponsor of the Twilight Concert Series, Snapchat was excited to breathe new life into the 32-year old festival held at the Santa Monica Pier. With the goal of overhauling the series and improving the relationship with the neighborhood, Anastasia worked with the brand to create an experience worth snapping each Thursday night.
Anastasia led the creative strategy and conceptual development of all Snapchat branded experiences, games and installations for the concert series. Environmental elements included the first public art installation to be exhibited during the series, commissioning local LA artists FriendsWithYou. Guests experiences included a rainbow colored Candy Store, Ghostface Killah adult-sized kiddie rides and a human hamster wheel in the shape of a cassette tape.
For the following series, Anastasia championed the public art series by bringing in cult-favorite Snarkitecture to design an interactive light-up installation that became the most socially shared experience on the pier. Additional guest experiences included a 💯emoji swingset photo-opp, a synergetic rainbow light installation, and a Rock, Paper, Scissors live stage competition.
Khalid headlined the most popular concert in 2017, drawing over 60,000 attendees and leaving the local Santa Monica and broader LA community with a positive impression of Snap’s sponsorship programming and support of public art and music.