The long-standing collaboration with Keith Haring and Jean-Michel Basquiat sets Uniqlo apart from other retailers. Anastasia worked with each Uniqlo office individually in Japan, New York, Paris and London to launch their collaboration with these artists.
Uniqlo launched TruckShop, a series of pop-up events, musical performances, and T-shirt store which made pit stops around New York City to show their latest artist collection. Public concerts held on top of the truck featured performances from Danny Brown, Michael K Williams, Miss Info, and Curtis Kulig throughout the launch campaign.